June 17, 2007

3 tactics to get rid of downline attrition

By Jonathan Budd

Downline attrition is a terrible problem. Natural in some instances, but avoidable in many. By employing certain strategies and techniques you can make sure your organization is build upon solid principles and a strong foundation.

Here are 3 excellent ways to avoid downline attrition.

1. Make sure each new member of the group gets involved in the business with the right understanding, and proper expectations of what it takes to succeed in network marketing.

This is very important. If a new recruit thinks they will be rich over night, then that doesn't happen they are likely going to quit. By firmly stating that network marketing is an income vehicle that requires a MINIMUM of 3-5 years invested into it before it begins to pay off largely…you will have most people aware that big money doesn't come overnight.

On top of that, be sure to include what work needs to go into network marketing and how much work that is actually going to take. If a new recruit doesn't understand how much work is involved, once they start working hard they will say, "man, this wasn't what it is supposed to be like!", and they will quit.

A recruit that doesn't understand these foundational principles of network marketing is often times going to be more trouble then they are worth. The people who do understand the time commitment involved, and the work ethic required, are the people you want to build a lasting business with.

2. Make sure to get new volume in a new recruit's group as soon as possible. It has been proven that if a person even has minimum success within the first 30 days, they are far more likely to stick with it. You might want to stack a new distributor, stack new customers, or both to solidify a leg in your organization.

Stacking often times will lead to more stability and will motivate the people above to work even harder. Even more so, it's important to have depth in your organization rather then a wide flimsy organization with no real pillars to hold it up.

3. Develop a marketing co-op strategy, or lead generation system for your team. One of the most successful things I have employed to have true loyalty in my organization is a lead generation marketing system. When your recruits always have fresh new leads coming in…they always have hope.

They always know success is around the corner and they can truly achieve it. It's only when people have no prospects, and no hope of building their business that they give up. By developing this marketing system you can ensure your team will grow, and be sticking around for a long time.